DESCRIPTION

Rennerbe is a conceptual extension of the Porsche brand focused on restoring and reimagining vintage models for a contemporary audience. The project explores a campaign-driven visual identity rooted in racing heritage, drawing from classic Porsche badging and editorial design to create a modern, historically grounded aesthetic. The word mark is inspired by vintage Porsche insignias such as the Turbo S, with careful attention to proportion and clarity, and is applied across a cohesive marketing campaign including collectible posters and a magazine cover using restrained layouts, bold typography, and grain treated imagery to balance precision, minimalism, and legacy.