NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
BLIND MICE
PUBLISHING BRANDING
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
BLIND MICE
PUBLISHING BRANDING
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
BLIND MICE
PUBLISHING BRANDING
DESCRIPTION
Blind Mice Publishing is a hypothetical company identity system. The brand takes inspiration from the traditional children’s nursery rhyme “Three Blind Mice,” to establish a sense of familiarity and cultural recognition within a modern publishing context. This project explores the development of a cohesive visual identity through logo design, typography, color systems, and brand applications to establish a consistent and adaptable brand.
DESCRIPTION
Blind Mice Publishing is a hypothetical company identity system. The brand takes inspiration from the traditional children’s nursery rhyme “Three Blind Mice,” to establish a sense of familiarity and cultural recognition within a modern publishing context. This project explores the development of a cohesive visual identity through logo design, typography, color systems, and brand applications to establish a consistent and adaptable brand.
DESCRIPTION
Blind Mice Publishing is a hypothetical company identity system. The brand takes inspiration from the traditional children’s nursery rhyme “Three Blind Mice,” to establish a sense of familiarity and cultural recognition within a modern publishing context. This project explores the development of a cohesive visual identity through logo design, typography, color systems, and brand applications to establish a consistent and adaptable brand.
SCOPE
SCOPE
Brand Identity System
Logo Design
Applications
Brand Identity System
Logo Design
Applications
Brand Identity System
Logo Design
Applications
LOGO
LOGO
CONCEPT
The Blind Mice Publishing logo features a blind mouse wearing glasses and a jacket, holding a cane in one hand with the other arm stretched out in front. The design conveys curiosity and exploration, giving the character human-like qualities that add personality and relatability to the brand.
The Blind Mice Publishing logo features a blind mouse wearing glasses and a jacket, holding a cane in one hand with the other arm stretched out in front. The design conveys curiosity and exploration, giving the character human-like qualities that add personality and relatability to the brand.
The Blind Mice Publishing logo features a blind mouse wearing glasses and a jacket, holding a cane in one hand with the other arm stretched out in front. The design conveys curiosity and exploration, giving the character human-like qualities that add personality and relatability to the brand.
PRIMARY LOGO
The Primary Logo is the main identifier for Blind Mice Publishing, used across all key brand applications. It combines the symbol and wordmark to ensure clear recognition and consistency across print and digital formats.
PRIMARY LOGO
The Primary Logo is the main identifier for Blind Mice Publishing, used across all key brand applications. It combines the symbol and wordmark to ensure clear recognition and consistency across print and digital formats.
PRIMARY LOGO
The Primary Logo is the main identifier for Blind Mice Publishing, used across all key brand applications. It combines the symbol and wordmark to ensure clear recognition and consistency across print and digital formats.
WORD MARK & SYMBOL
ALTERNATIVE LOCKUP
An alternative lockup features three mice arranged side by side, referencing the origin of the brand name in a more expressive format. It is intended for larger-scale applications where additional detail and visual emphasis are appropriate.
ALTERNATIVE LOCKUP
An alternative lockup features three mice arranged side by side, referencing the origin of the brand name in a more expressive format. It is intended for larger-scale applications where additional detail and visual emphasis are appropriate.
ALTERNATIVE LOCKUP
An alternative lockup features three mice arranged side by side, referencing the origin of the brand name in a more expressive format. It is intended for larger-scale applications where additional detail and visual emphasis are appropriate.
COLORS & TYPOGRAPHY
COLORS & TYPOGRAPHY
COLOR SYSTEM
I chose a muted triadic color palette to reference a vintage visual appearance, giving the brand a sense of familiarity while maintaining a contemporary professional tone. The simplified color relationships reference children’s books and early learning materials, while the restrained tones keep the overall look refined and timeless.
FOUNDATOIN COLORS
The neutral palette forms the foundation of the identity, supporting the majority of layouts and ensuring a mature, readable, and consistent visual tone.
FOUNDATOIN COLORS
The neutral palette forms the foundation of the identity, supporting the majority of layouts and ensuring a mature, readable, and consistent visual tone.
FOUNDATOIN COLORS
The neutral palette forms the foundation of the identity, supporting the majority of layouts and ensuring a mature, readable, and consistent visual tone.
333333
FAFAFA
877461
FOCUS COLORS
The accent palette is used to create visual focus and highlight key elements of the brand.
FOCUS COLORS
The accent palette is used to create visual focus and highlight key elements of the brand.
FOCUS COLORS
The accent palette is used to create visual focus and highlight key elements of the brand.
AA2E25
C29E49
778796
DISPLAY / EDITORIAL
Bodoni 72 Oldstyle was chosen for its strong readability and classic serif structure, giving the brand a sense of tradition and credibility.
Bodoni 72 Oldstyle was chosen for its strong readability and classic serif structure, giving the brand a sense of tradition and credibility.
Bodoni 72 Oldstyle was chosen for its strong readability and classic serif structure, giving the brand a sense of tradition and credibility.
Bodoni 72 Oldstyle
MAIN TITLE
64px / medium
Snow White and the Seven Dwarfs
SECTION / CHAPTER TITLES
36px / Regular
Chapter One: The Forest
SUBHEADERS
24 px / Regular
A Quiet Beginning
Bodoni 72 Oldstyle
MAIN TITLE
64px / medium
Snow White and the Seven Dwarfs
SECTION / CHAPTER TITLES
36px / Regular
Chapter One: The Forest
SUBHEADERS
24 px / Regular
A Quiet Beginning
Bodoni 72 Oldstyle
MAIN TITLE
64px / medium
Snow White and the Seven Dwarfs
SECTION / CHAPTER TITLES
36px / Regular
Chapter One: The Forest
SUBHEADERS
24 px / Regular
A Quiet Beginning
BODY / SYSTEM TEXT
BODY / SYSTEM TEXT
Nunito Sans provides a slightly more modern feel, offering clarity and contrast for supporting text and digital applications. Together, the typefaces create a balanced typographic system that feels both timeless and contemporary.
Nunito Sans provides a slightly more modern feel, offering clarity and contrast for supporting text and digital applications. Together, the typefaces create a balanced typographic system that feels both timeless and contemporary.
Nunito Sans this with a clean, modern sans-serif approach, providing clarity and contrast for supporting text and digital applications. Together, they create a balanced typographic system that feels both timeless and contemporary.
Nunito Sans
BODY COPY
14px / Regular
The forest was quiet, with only the sound of footsteps moving
through the trees as the story slowly unfolded.
SUPPORTING TEXT
12px / Regular
Published by Blind Mice Publishing
Nunito Sans
BODY COPY
14px / Regular
The forest was quiet, with only the sound of footsteps moving
through the trees as the story slowly unfolded.
SUPPORTING TEXT
12px / Regular
Published by Blind Mice Publishing
Nunito Sans
BODY COPY
14px / Regular
The forest was quiet, with only the sound of footsteps moving through the trees as the story slowly unfolded.
SUPPORTING TEXT
12px / Regular
Published by Blind Mice Publishing
