NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
BLIND MICE
PUBLISHING BRANDING
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
BLIND MICE
PUBLISHING BRANDING
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
NATHAN HUTTO
GRAPHIC DESIGN
BRAND IDENTITY
LOGO DESIGN
ILLUSTRATION
UI/UX
BLIND MICE
PUBLISHING BRANDING
DESCRIPTION
Blind Mice Publishing is a hypothetical publishing company identity system developed as a branding guidelines project. The brand takes inspiration from the traditional children’s nursery rhyme “Three Blind Mice,” reinterpreting its concept into a modern publishing context. This project explores the development of a cohesive visual identity through logo design, typography, color systems, and brand applications to establish a consistent and adaptable publishing brand.
DESCRIPTION
Blind Mice Publishing is a hypothetical publishing company identity system developed as a branding guidelines project. The brand takes inspiration from the traditional children’s nursery rhyme “Three Blind Mice,” reinterpreting its concept into a modern publishing context. This project explores the development of a cohesive visual identity through logo design, typography, color systems, and brand applications to establish a consistent and adaptable publishing brand.
DESCRIPTION
Blind Mice Publishing is a hypothetical publishing company identity system developed as a branding guidelines project. The brand takes inspiration from the traditional children’s nursery rhyme “Three Blind Mice,” reinterpreting its concept into a modern publishing context. This project explores the development of a cohesive visual identity through logo design, typography, color systems, and brand applications to establish a consistent and adaptable publishing brand.
SCOPE
SCOPE
Brand Identity System
Logo Design
Applications
Brand Identity System
Logo Design
Applications
Brand Identity System
Logo Design
Applications
LOGO
LOGO
CONCEPT
The Blind Mice Publishing logo features an illustrated, anthropomorphic mouse wearing blind glasses and a red jacket, holding a cane in one hand with the other arm stretched out in front. The design conveys curiosity and exploration, giving the character human-like qualities that add personality and relatability to the brand. It captures the idea of finding meaning through discovery, while the bold red jacket provides a strong visual focal point for recognition and contrast within the identity.
The Blind Mice Publishing logo features an illustrated, anthropomorphic mouse wearing blind glasses and a red jacket, holding a cane in one hand with the other arm stretched out in front. The design conveys curiosity and exploration, giving the character human-like qualities that add personality and relatability to the brand. It captures the idea of finding meaning through discovery, while the bold red jacket provides a strong visual focal point for recognition and contrast within the identity.
The Blind Mice Publishing logo features an illustrated, anthropomorphic mouse wearing blind glasses and a red jacket, holding a cane in one hand with the other arm stretched out in front. The design conveys curiosity and exploration, giving the character human-like qualities that add personality and relatability to the brand. It captures the idea of finding meaning through discovery, while the bold red jacket provides a strong visual focal point for recognition and contrast within the identity.
PRIMARY LOGO
The Primary Logo is the main identifier for Blind Mice Publishing, used across all key brand applications. It combines the symbol and wordmark to ensure clear recognition and consistency across print and digital formats.
PRIMARY LOGO
The Primary Logo is the main identifier for Blind Mice Publishing, used across all key brand applications. It combines the symbol and wordmark to ensure clear recognition and consistency across print and digital formats.
PRIMARY LOGO
The Primary Logo is the main identifier for Blind Mice Publishing, used across all key brand applications. It combines the symbol and wordmark to ensure clear recognition and consistency across print and digital formats.
WORD MARK & SYMBOL
The Wordmark and Symbol Mark are simplified versions of the Blind Mice Publishing identity. The Wordmark uses the brand name in a clean text-only format for clear readability, while the Symbol Mark features the illustrated mouse alone for compact applications such as icons and small-scale use. Together, they provide flexibility while maintaining consistent brand recognition.
WORD MARK & SYMBOL
The Wordmark and Symbol Mark are simplified versions of the Blind Mice Publishing identity. The Wordmark uses the brand name in a clean text-only format for clear readability, while the Symbol Mark features the illustrated mouse alone for compact applications such as icons and small-scale use. Together, they provide flexibility while maintaining consistent brand recognition.
WORD MARK & SYMBOL
The Wordmark and Symbol Mark are simplified versions of the Blind Mice Publishing identity. The Wordmark uses the brand name in a clean text-only format for clear readability, while the Symbol Mark features the illustrated mouse alone for compact applications such as icons and small-scale use. Together, they provide flexibility while maintaining consistent brand recognition.
ALTERNATIVE LOCKUP
The Alternative Lockup features three blind mice characters arranged side by side, reinforcing the origin of the brand name in a more expressive format. It is used in large-scale applications where there is sufficient space for a more detailed and illustrative representation of the identity, while maintaining consistency with the core brand system.
ALTERNATIVE LOCKUP
The Alternative Lockup features three blind mice characters arranged side by side, reinforcing the origin of the brand name in a more expressive format. It is used in large-scale applications where there is sufficient space for a more detailed and illustrative representation of the identity, while maintaining consistency with the core brand system.
ALTERNATIVE LOCKUP
The Alternative Lockup features three blind mice characters arranged side by side, reinforcing the origin of the brand name in a more expressive format. It is used in large-scale applications where there is sufficient space for a more detailed and illustrative representation of the identity, while maintaining consistency with the core brand system.
COLORS & TYPOGRAPHY
COLORS & TYPOGRAPHY
COLOR SYSTEM
I chose a muted triadic palette to evoke a sense of playfulness and familiarity.
The simplified color relationships reference children’s books and early learning materials, while the restrained tones keep the overall look refined and timeless.
COLOR SYSTEM
I chose a muted triadic palette to evoke a sense of playfulness and familiarity.
The simplified color relationships reference children’s books and early learning materials, while the restrained tones keep the overall look refined and timeless.
COLOR SYSTEM
I chose a muted triadic palette to evoke a sense of playfulness and familiarity.
The simplified color relationships reference children’s books and early learning materials, while the restrained tones keep the overall look refined and timeless.
FOCUS COLORS
The accent palette is used to create visual focus and highlight key elements of the brand, including core identifiers such as the logo.
FOCUS COLORS
The accent palette is used to create visual focus and highlight key elements of the brand, including core identifiers such as the logo.
FOCUS COLORS
The accent palette is used to create visual focus and highlight key elements of the brand, including core identifiers such as the logo.
AA2E25
C29E49
778796
FOUNDATOIN COLORS
The neutral palette forms the foundation of the identity, supporting the majority of layouts and ensuring a mature, readable, and consistent visual tone.
FOUNDATOIN COLORS
The neutral palette forms the foundation of the identity, supporting the majority of layouts and ensuring a mature, readable, and consistent visual tone.
FOUNDATOIN COLORS
The neutral palette forms the foundation of the identity, supporting the majority of layouts and ensuring a mature, readable, and consistent visual tone.
333333
FAFAFA
877461
DISPLAY / EDITORIAL
Bodoni 72 Oldstyle was chosen for its strong readability and classic serif structure, giving the brand a sense of tradition and credibility suited to publishing.
Bodoni 72 Oldstyle was chosen for its strong readability and classic serif structure, giving the brand a sense of tradition and credibility suited to publishing.
Bodoni 72 Oldstyle was chosen for its strong readability and classic serif structure, giving the brand a sense of tradition and credibility suited to publishing.
Bodoni 72 Oldstyle
MAIN TITLE
64px / medium
Snow White and the Seven Dwarfs
SECTION / CHAPTER TITLES
36px / Regular
Chapter One: The Forest
SUBHEADERS
24 px / Regular
A Quiet Beginning
Bodoni 72 Oldstyle
MAIN TITLE
64px / medium
Snow White and the Seven Dwarfs
SECTION / CHAPTER TITLES
36px / Regular
Chapter One: The Forest
SUBHEADERS
24 px / Regular
A Quiet Beginning
Bodoni 72 Oldstyle
MAIN TITLE
64px / medium
Snow White and the Seven Dwarfs
SECTION / CHAPTER TITLES
36px / Regular
Chapter One: The Forest
SUBHEADERS
24 px / Regular
A Quiet Beginning
BODY / SYSTEM TEXT
Nunito Sans this with a clean, modern sans-serif approach, providing clarity and contrast for supporting text and digital applications. Together, they create a balanced typographic system that feels both timeless and contemporary.
Nunito Sans this with a clean, modern sans-serif approach, providing clarity and contrast for supporting text and digital applications. Together, they create a balanced typographic system that feels both timeless and contemporary.
Nunito Sans this with a clean, modern sans-serif approach, providing clarity and contrast for supporting text and digital applications. Together, they create a balanced typographic system that feels both timeless and contemporary.
Nunito Sans
BODY COPY
14px / Regular
The forest was quiet, with only the sound of footsteps moving
through the trees as the story slowly unfolded.
SUPPORTING TEXT
12px / Regular
Published by Blind Mice Publishing
Nunito Sans
BODY COPY
14px / Regular
The forest was quiet, with only the sound of footsteps moving
through the trees as the story slowly unfolded.
SUPPORTING TEXT
12px / Regular
Published by Blind Mice Publishing
Nunito Sans
BODY COPY
14px / Regular
The forest was quiet, with only the sound of footsteps moving through the trees as the story slowly unfolded.
SUPPORTING TEXT
12px / Regular
Published by Blind Mice Publishing
